Redefining Edtech Marketing

With AI-Powered Ads

Background Pioneering a New Visual Era in EdTech D2L Brightspace sought to redefine its advertising strategy, breaking away from conventional approaches to create innovative, playful visuals that resonate across industry verticals. Inspired by the simplicity and impact of Docebo and The Economist ads, they aimed to ignite a new chapter of captivating advertising.

THE BRIEF Embarking on a Quest for Uniqueness The challenge was integrating compelling copy lines starting with "A future this bright..." into visual narratives without overshadowing the message. D2L Brightspace needed a consistent yet innovative visual style that transcended conventional stock imagery limitations, creating ads that were both visually appealing and carried strong brand messaging.

Our guidance We created a uniform and vibrant visual style using AI technology through Midjourney. Through experimentation and prompt refinement, we developed a desired aesthetic that could be replicated across different image concepts while perfectly complementing the text.

The Work A Symphony of AI and Creativity Superside's method provided D2L Brightspace precise artistic control over visuals for each copy line. This exact consistency would have required significantly more time with conventional stock imagery.

THE IMPACT Brand Consistency and Time Efficiency in EdTech Advertising Superside's AI expertise delivered enhanced visual consistency and creative direction in one-third the time of conventional approaches.

Consistent visual excellence AI ensured all 114 ads maintained consistent visual themes, challenging to achieve with stock imagery. This consistency strengthened brand identity while allowing varied, engaging designs.

Efficient creative process AI reduced time and effort for sourcing and editing images by 70%, accelerating campaign launch and demonstrating AI's potential in transforming creative workflows.

Boosted engagement and brand awareness The unique AI-crafted visuals significantly increased audience engagement and brand awareness, reinforcing D2L Brightspace's position as a forward-thinking EdTech advertising leader.